Also posted on the Masters of Media weblog.
Blog! How the newest media revolution is changing politics, business and culture is a collection of interviews interlaced with a few (short) articles about weblogs. The book is from 2005, which is cool since the subjects talked about are often fresh in your memory, and a slightly more balanced view is given of the blogosphere (as opposed to the over?enthusiastic literature from the earlier blogging days)
However, the book is still generally blatantly enthusiastic. It features two or three articles with a nuanced or reserved tone about the future of blogging, but most of the content is mainly shamelessly celebrating the blogphenomenon. With that said, reading the book could be compared to eating chocolate – you know it’s bad for you, but it tastes so good! As long as the reader keeps in mind where the authors are coming from and that there is no direct voice given to the opposition of the blogosphere, it is a good read and leaves you with a warm fuzzy feeling of (careful) optimism and hope.